Content marketing is one of the powerful digital marketing tools that businesses leverage in driving significant brand awareness. Blogging has therefore become a reliable means of providing companies with this visibility online. Here are the top ten reasons why having a blog for brand awareness is important. Boosting your SEO Search engines, including Google, Bing and Yahoo scan blogs quicker than a whole website. When you create quality content for your blog, the chances are that you will rank better in the leading pages of the search engines. This is because search engines rely on the quality of a site's
LinkedIn is a social network that allows companies to connect with clients. With over 350 million members, LinkedIn is a great platform that allows users to build a powerful professional network. It allows users to connect and build relationship in a professional setting. However, most people usually join this social network site with the mindset that they will easily connect with clients but they later find out that it is not easy as they thought. There are many business that are having a hard time connecting with clients on LinkedIn. So have you just joined LinkedIn and you are struggling
Social media has revolutionized the world of business by primarily impacting on marketing which is one of the core business functions. In today business environment social media tools like Twitter are affecting the overall performance of the business by enhancing business consumer (B2C) communication. Twitter has impacted business unveiling a new way of finding new customers, interacting with customers, a way to gain market intelligence, increase brand awareness and increase website traffic among other impacts. Research shows that Twitter will continue to impact business and marketing, and this article will focus on ways to get more business from Twitter; the