Do you often get caught up on social media or search engine positions and never see any results? You can spend 12 months or more building up your “likes” on a business Facebook page. When you post, only a small number of people will see your posts. Remember Facebook wants you to pay, nothing is free. The same thing happens with Google search positions. You can hand over a huge amount of money to an SEO company. What if Google changes the rules? Your money’s lost. Google wants you to use PPC (pay per click) although this can be costly.