While there could be dozens of people who could enter the online market with some of the best products and services, when it comes surviving the long run and going through the grind only a few are able to see the end of the light. According to rough estimates only 20% of all online ventures are able to go beyond the first two years and after three to five years only 5 to 8% are able to survive and grow. Hence it would be interesting to find the reasons why so many fail while only a few succeed. Over the next few lines we will try and find out the various reasons why your online shop may not be able to generate sales in spite of having the best of products and services.
Has It Got Something To Do With Your Website
First appearance is the best appearance. This is an old adage which continues to be relevant even today. Hence, when you are online with some amazing products and services, you also must back it up with the best of websites. If your website is unprofessional, not easy to browse and takes time to load then visitors will be put off and they will silently leave. The worst thing is that they will not leave behind any comments as to why they have left and you could left wondering the reason why sales are not picking up in spite of having reasonably strong footfalls or visits to your website. Hence, you must spend time improving the quality of your website on a continuous basis and this will certainly yield the desired results over a period of time.
Optimizing Your Product Titles Is Important
Search engine optimization or SEO for many could look confusing, intimidating and perhaps even frightening. It actually is not so and if you are able to come out with the right optimization of product titles. While designing your SEO program you must ensure that both product descriptions and product titles are properly optimized so that you keep getting a regular flow of traffic. Using the right words, phrases and combinations will certainly go a long way in ensuring that your website keeps getting a steady flow of visitors.
Have You Priced Your Product Rightly
Quite often we might be led to believe that we have priced our products perfectly. It has been found that such self-proclaimed thoughts could be wrong and you could at a later point of time understand that your products are highly priced. On the flip side, pricing your product too low could also have its own share of problems. Your website and the products therein could be looked down up and could be considered cheap and of inferior quality. Therefore you must try and strike the right balance between pricing and how customer perceive and believe in it.
Is Your Content Of Good Quality
The content which you have in your website must be of the best quality at all points in time. Typos, poorly written content, factual errors and uninteresting topics could damage flow of traffic to your website and hamper your sales.