Content marketing is one of the powerful digital marketing tools that businesses leverage in driving significant brand awareness. Blogging has therefore become a reliable means of providing companies with this visibility online. Here are the top ten reasons why having a blog for brand awareness is important.
Boosting your SEO
Search engines, including Google, Bing and Yahoo scan blogs quicker than a whole website. When you create quality content for your blog, the chances are that you will rank better in the leading pages of the search engines. This is because search engines rely on the quality of a site’s content to rank it.
Creating open communication
A blog creates a personal bridge between the website owner and the customers. A brand awareness blog gives your clients a chance to leave their opinions on the topics you write. When you respond to their comments, you create an invaluable interaction.
Giving voice to your company
Unlike in the past where only big businesses were capable of investing in traditional media channels like radio, newspapers and television, any business, big or small, can have a voice in the market today. With a business blog, you get the chance to make your brand’s personality shine and show potential customers what you are all about.
Creating content authority
When you write interesting articles with an aim of brand awareness, the high chances are that you will cover all the vital keywords over time and establish a strong online presence. This will give you a high content authority because people will learn that you are reliable and hence will want to buy from you.
With frequent blogs, you can increase the credibility of your brand in the eyes of potential clients. The content you write with regards to your products or services shows your customers that you are an expert in your field.
A blog can reduce the business emails you require to send to your clients. In fact, it is the customers who will have to email you in case your blog doesn’t cover particular details about your brand.
Converting traffic into leads
A blog can help you convert your traffic into leads. All you need is top-notch content that features a compelling call to action to lure your readers into becoming valuable business leads.
You can use website analytics tools to do your own market research. You can effortlessly see what topics your audience prefers through the comments, their demographics as well as when they read. With this information, you can create your free statistics to help you adjust possible flaws in your company.
Acquiring more customers
A brand awareness blog can influence potential customers. Some people may not understand the full benefits of using your products. But when you use a blog to provide more information about your products, they find the confidence to choose your brand and hence become customers.
Increased social media presence
When you write compelling content, people will find it necessary to share it on the different social media platforms such as Pinterest, Twitter, and Facebook. Each share brings your site into the limelight thereby increasing traffic to your site.
As you can see, brand awareness blogging is a worthwhile activity that you should embrace. Creating a blog will certainly help you take your company to the next level.