To make your website search-engine friendly, you need to undergo a process called “Search Engine Optimization” or more popularly known as SEO. In today’s battle for the top spot of your niche, you would need to edge out your competition by learning some of the SEO tips that can help improve search engine placement of your website and eventually make your business successful. Whether you have a blogging site or an online store, your search engine placement can boost your business greatly.
Here are some important SEO tips that have been proven to work wonders:
Select A Catchy Domain Name
Your business will be associated with your domain name. Pick a domain name that matches your product or the services that you are offering. When a user type in a keyword that is an exact match of your domain name your website will be among the top results of the search. For example, if your website is about a raffle for a new Ford Focus car, then it would help a lot if your website is named:
http://www.winafordfocus.com or http://win-a-ford-focus.com
Select A Reputable Hosting Company
Most free web hosting companies are not good for your website as they might have been subscribed by companies (spammers or pornographers) that earned the hosting company a bad distinction, causing other sites who use that web hosting company to be banned from search engine results. You do not want to put up so much work and then have it wasted because of your web hosting company.
Build Websites For Your Goals
You should make websites that cater to your business and not just to search engines. Create blogs or websites to achieve your goals. Make your audience keep coming back to your site by catering to their needs. Always strive to make your brand name bigger so that search engines will easily include you in their top results.
Provide Keyword Phrases For Your Individual Web Pages
For each web page you create, figure out what keywords you will use and place that word throughout your text on that page. Each keyword should not be longer than four words and you can reuse them in other web pages. Do not use words that are ignored by search engines such as the word “Software.” For best results, use keywords that are 3 to 4 words in length. Single-word keywords are typically useless for SEO.
Place Meaningful Meta Tags
For proper search engine placement of your website, you need to setup your Meta tags. These tags are part of each web page but are invisible to the normal web user. They are placed in between the <HEAD> and </HEAD> tags. The important tags you should take care of are the <title> and <meta> tags which search engines crawl through in a process called “spidering.”
For your win a Ford Focus web site, the appropriate text to put in the title tag should be:
<title>Win A Ford Focus</title>
It is essential that your <title> tag will contain the keywords at least once and should not be longer than 60 characters. You can omit words like “and” or “for” and other prepositions that search engines usually ignores.
The <meta> tag contains the description of your web site. All of your web pages should have a meta tag. You can put different descriptions for each web page that you have to make the <meta> tag meaningful. Provide a brief and concise description of your web page and do not exceed 200 characters. For instance, on your Win A Ford Focus website, you can put a <meta> tag like this:
<meta content=”Win A Ford Focus, 35 mpg, car of the year, blah, blah”>
Place Your Keywords In Your Headings
The “headings” section of your web pages should contain your keywords for an optimized search engine placement. The different headings display your keywords much larger than the text and will be viewed immediately. You can use as many headings as possible without compromising the presentation of your web site. For example, you can use these:
<h1>Win A Ford Focus</h1>
<h2>Win A Ford Focus – Tax Free</h2>
<h2>Win A Ford Focus – Be A Winner</h2>
<h2>Win A Ford Focus – Choose Your Color</h2>
Follow these SEO tips and your web site will certainly receive a much needed search engine ranking boast. It is essential that you figure out the right keywords that your site will use, so that you can improve your search engine placement rankings.
