Writing compelling content is hard. Selling it is harder. While its appreciable to employ websites to sell your books and content, it’s also important to keep in mind that websites add credibility to you as an author/educator, and incorporating your certifications and testimonials in a marketable way should be a priority as well.
Here are ten actionable tips that are worth considering:
1: Stunning Design – Your website is your best testimony. A great design will ensure that you capture your visitors attention instantly. Recent stats show that users don’t spend more than 5 seconds on each page. Now, if great design won’t get them to stay, what will?
2: Testimonials – Word of mouth is still the most convincing form of marketing. People like to hear from your loyal followers before they make the next move. Pick your fans and let them speak.
3: CTA’s & Contact Information – Continuously incorporate contact data on your website for simpler access/better communications. List multiple ways to contacting you on every page – a telephone number, an email, a Google Map, social media links, or some variety of the all the four will be ideal. This is also a great way of optimizing your website for higher ranking. A website without a CTA will never turn hits into leads.
4: About Me – Having an intensive, totally rounded out “about” area on your website is completely vital. Enlighten your visitors with some insights about you list reasons as to why individuals ought to spend time reading your books.
5: Blog – A blog is an incredible spot to teach, publicize and showcase your expertise all the more profoundly. With a blog, it’s possible to reach individuals on the opposite side of the world who might never have the opportunity to hire actually hear from you. A blog bridges this gap pretty amazingly. Each article you post is a chance to educate somebody who might be interested in the kind of work you do.
6: Integrate Social Media – Being active on social media is likewise crucial to promoting your website. Don’t simply set-up your Facebook and Twitter accounts – once the pages are assembled, integrate them to your website, and remain in touch with your audience. Offer several special discounts, run a promotional campaign, discuss updates and answer their queries. Take a keen interest in interacting with your fan base – this is bound to help you on the longer run in terms of reputation management too!
7: Networking – The importance of networking for any professional cannot be overstated. Speaking at events, seminars and volunteering in the community helps in forging good credibility. Once you take part in these events, put them up on your website for the rest of your followers to take notice.
8: E – Mails – Start building a database of your followers, and once you have a good number, send out emails inviting them to buy your books. It’s important that you group your prospects according to their accounting needs in order to send out relevant content. To increase conversion rates, throw in some discounts and other offers that serve as a clickbait.
9: Make Transactions Easy – Buggy and risky transactions are a huge turn off. Plus, you’re going to shoo off your potential customers. Never make your them struggle to get something out of your website. Get a fast, encrypted checkout window for your website.
10: Keep It Simple And Personal – You don’t need to talk about what cars you like, however including the names and bios of influential people and writers who inspire you gives your website a personal touch.